Sprint - Motivation

Paul Joshua Lobo

Project Overview

The product:

Sprint was created to motivate users toward a healthier lifestyle. By walking a certain distance each day they can earn rewards which can be used for themselves or to help the community.

Project Duration

November 2022 - January 2023

The problem:

Due to covid-19, health risks caused by inactivity have increased for the youth

The goal:

Creating an app that rewards the youth by being active throughout the day.

My role:

UX Designer & Researcher

Responsibilities:

Conducting initial research, interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design.

User research: summary

In this project, I conducted user research to gather insights on how to design a website that best serves the needs of the non-profit organization's target audience. I started with assumptions that the website needs to be easy to navigate, visually appealing, and accessible to all users. To validate these assumptions, I conducted interviews with potential volunteers and donors and also conducted an online survey. Through these research methods, I was able to understand their pain points, goals, and preferences. Based on this research, I discovered that accessibility was an even more important aspect than I had initially thought. Furthermore, I also learned that people wanted more information about the non-profit’s mission, impact, and volunteer opportunities. This research helped me to adjust my designs to better meet the needs and preferences of the target audience, resulting in a more user-centered and effective website.

Kevin

“There’s so many things that I want to get but I can't afford them”

Kevin is a young adult going into university. He loves his family and wants to see them be able to afford the nicer things in life. While he and his parents are focused on making enough for his tuition, he can’t help but feel frustrated that all his and his siblings clothes are worn out and tarnished. He wishes that there was a way for him to get new clothes for his siblings while having enough for tuition.

Goals

• To be more fashionable
• Make more money
• Be able to afford new clothes

Frustrations

• Household total income can’t afford to buy new clothes
• “All my siblings clothes are hand-me-downs that have holes in them”
• My wage can’t cover for my tuition let alone be able to get me new clothes

T.J

“Health is wealth”

23

Financing degree

Calgary, AB

Parents & 4 Siblings

Healthcare Aid

Age:

Education:

Hometown:

Family:

Occupation:

T.J is an aspiring body builder, he loves to workout and eat healthy. He recently moved out on his on and due to the recession he feels frustrated that most of the nutritional supplements that he gets has doubled in price; making it harder for him to afford all his bills and groceries. He wishes there was a way for him to do what he loves without sacrificing his budget.

Goals

• To deadlift 500kg
  
• Have enough for his bills
  
• Be healthy
  

Frustrations

• Rising prices of nutritional supplements
  
• “Why is groceries so expensive now!”
  
• “I want to do what I love without sacrificing my daily needs”
  

Competitive Audit

Evaluated and compared Sweatcoin, MyFitnessPal, and Nike Run Club in terms of features, accessibility, user flow, navigation, visual design, and content tone; providing ratings based on analysis of positive and negative aspects to help users make informed decision on which app suits their needs best.

Ideation

Evaluated and compared Sweatcoin, MyFitnessPal, and Nike Run Club in terms of features, accessibility, user flow, navigation, visual design, and content tone; providing ratings based on analysis of positive and negative aspects to help users make informed decision on which app suits their needs best.

Top Half would be for the introduction of who we are

Digital Wireframes

Main Links for important features like the sprint page, and activity trackers

After ideating, paper wireframes and peer reviews, I curated this page for the important aspects of the app, the sprint page and the tracker.

Low-fidelity Prototype

To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of viewing the sprint section, and shop section that gives you the option to use the points earned or with debit,credit

Usability study: parameters

Study Type:

Unmoderated Study

Location

Canada, Remote

Participants:

6 Participants

Length

30-60 Minutes

Usability study: Findings

Mockups

Based on the usability studies and peer reviews i made the call to actions more accessible and compacted the challenge and stats section as they both work hand in hand with each other.

After being tested it was found that the roundness was somewhat confusing for users, not only that but it didn’t motivate them to go through the journey. Therefore changes were made on the layout for the start/finish lines

High-fidelity prototype

The high-fidelity prototype adhered to the same user journey as the low-fidelity prototype, and incorporated design modifications that resulted from the usability study.

Site Map

With the app designs completed, I began designing the responsive website. Utilizing the Sprint sitemap as a guide, I structured the layout of each screen to ensure a cohesive and consistent user experience across all devices.

Responsive Design

I created designs for various screen sizes, including mobile, tablet, and desktop. I tailored the designs to meet the specific requirements of each device and screen size for optimal user experience.

App

Tablet

Desktop

Impact

Our designs have received positive feedback from peer reviewers, who have commended the user-centered approach and the seamless experience across different devices and screen sizes. A study participant also stated that the designs 'made it easy to find what I was looking for and navigate the site'

Takeaways

What I learned

Throughout the project, I learned the importance of user-centered design and how it can greatly improve the user experience. I also learned the importance of accessibility and how small adjustments can make a big difference in creating an inclusive experience for all users. Overall, this project has taught me the importance of considering the needs of the users and how it can greatly impact the success of a website.

Next Steps

1

2

3

Conduct research on how effective the app is at motivating the youth to be active, and research the impact the points system has for those in need.

Expand the available donations to include gifting items to others

Improve the challenges to include shop items as a reward for further motivation

Paul Joshua Lobo